Machines sell movies while you wait for your cash
Task 8: CAE Objective – page 80, Writing folder 5
Machines sell movies while you wait for your cash
A new way of advertising
As you may know, Wells Fargo Bank has developed a new way of advertisement. While you are waiting for your cash in front of bank tellers, you can either watch pieces of up-dated videos or regular advertisements about several subjects such as gadgets.
What’s up?
In the past, people went to a bank and while they were waiting for the cash, there were some advertisements about services the bank provided. Nowadays, with the escalation of advertisements, tellers have been showing us what to watch, what to wear, what to buy. This idea seems to be attractive, however it is also an invasion of privacy. If you are supposed to be aware of new videos or new gadgets, there are booklets with this information. Moreover, there are already lots of ads on TV.
Drawbacks
Knowing that all companies rely heavily on advertisements, it would be better if these ads were used in billboards near the bank. Imagine yourself waiting a long time in a crowded line and you have to wait more because of the machine faults. Now you have to put up with ads you are not interested in. Certainly those addicted to films will spend a long time in front of the new technology, like a coach potato!
I envisage the caos these ads will cause in banks. There are laws which support bank clients not to wait for a long time in queues. What are they trying to do? The service will, undoubtly, be delayed. I would hazard a guess that many people will be arguing and fighting while waiting for others to check this extra information.
In a nutshell...
I am laying my cards on the table – I can’t see any advantages in those ads. It’s a disrespect to the clients. A bank is not an apropriate place for manipulating people. What’s more we are already overloaded with ads. They are everywhere.
320 words
Vocabulary
- avarice: (n) extreme desire for wealth; greed. avaricious (adj)
- chronicle: a written record of events in the order in which they happened: the Anglo-Saxon Chronicle • Her latest novel is a chronicle of life in a Devon village.
- defy: 1- to refuse to obey or show respect for sb in authority, a law, a rule, etc: I wouldn’t have dared to defy my teachers. • Hundreds of people today defied the ban on political gatherings. 2- ~ belief, explanation, description, etc. to be impossible or almost impossible to believe, explain, describe, etc: a political move that defies explanation • The beauty of the scene defies description. 3- to successfully resist sb/sth to a very unusual degree: The baby boy defied all the odds and survived (= stayed alive when it seemed certain that he would die). defiance (n); defiant (adj).
- envisage: to imagine what will happen in the future: [VN] What level of profit do you envisage? • [V -ing] I don’t envisage working with him again. • [VN -ing] I can’t envisage her coping with this job. • [VN that] It is envisaged that the talks will take place in the spring. [also V that, V wh-]
- gall: rude behaviour showing a lack of respect that is surprising because the person doing it is not embarrassed.
- quirk : (n) 1- an aspect of sb’s personality or behaviour that is a little strange: Everyone has their own little quirks and mannerisms. • his quirks of humour / taste. 2- a strange thing that happens, especially accidentally: By a strange quirk of fate they had booked into the same hotel. • an unpredictable quirk of history. quirky (adj): a quirky sense of humour
- retort: to reply quickly to a comment, in an angry, offended or humorous way.
- retrieve: 1- ~ sth (from sb/sth) (formal) to bring or get sth back, especially from a place where it should not be.
- spear: a weapon with a long wooden handle and a sharp metal point used for fighting, hunting and fishing in the past.
- teller: 1- a person whose job is to receive and pay out money in a bank; 2- a machine that does this automatically. 3- a person whose job is to count votes, especially in a parliament.
- wired:1- connected to a system of computers: Many colleges now have high-tech libraries and wired dormitories.
Machines sell movies while you wait for your cash
A new way of advertising
As you may know, Wells Fargo Bank has developed a new way of advertisement. While you are waiting for your cash in front of bank tellers, you can either watch pieces of up-dated videos or regular advertisements about several subjects such as gadgets.
What’s up?
In the past, people went to a bank and while they were waiting for the cash, there were some advertisements about services the bank provided. Nowadays, with the escalation of advertisements, tellers have been showing us what to watch, what to wear, what to buy. This idea seems to be attractive, however it is also an invasion of privacy. If you are supposed to be aware of new videos or new gadgets, there are booklets with this information. Moreover, there are already lots of ads on TV.
Drawbacks
Knowing that all companies rely heavily on advertisements, it would be better if these ads were used in billboards near the bank. Imagine yourself waiting a long time in a crowded line and you have to wait more because of the machine faults. Now you have to put up with ads you are not interested in. Certainly those addicted to films will spend a long time in front of the new technology, like a coach potato!
I envisage the caos these ads will cause in banks. There are laws which support bank clients not to wait for a long time in queues. What are they trying to do? The service will, undoubtly, be delayed. I would hazard a guess that many people will be arguing and fighting while waiting for others to check this extra information.
In a nutshell...
I am laying my cards on the table – I can’t see any advantages in those ads. It’s a disrespect to the clients. A bank is not an apropriate place for manipulating people. What’s more we are already overloaded with ads. They are everywhere.
320 words
Vocabulary
- avarice: (n) extreme desire for wealth; greed. avaricious (adj)
- chronicle: a written record of events in the order in which they happened: the Anglo-Saxon Chronicle • Her latest novel is a chronicle of life in a Devon village.
- defy: 1- to refuse to obey or show respect for sb in authority, a law, a rule, etc: I wouldn’t have dared to defy my teachers. • Hundreds of people today defied the ban on political gatherings. 2- ~ belief, explanation, description, etc. to be impossible or almost impossible to believe, explain, describe, etc: a political move that defies explanation • The beauty of the scene defies description. 3- to successfully resist sb/sth to a very unusual degree: The baby boy defied all the odds and survived (= stayed alive when it seemed certain that he would die). defiance (n); defiant (adj).
- envisage: to imagine what will happen in the future: [VN] What level of profit do you envisage? • [V -ing] I don’t envisage working with him again. • [VN -ing] I can’t envisage her coping with this job. • [VN that] It is envisaged that the talks will take place in the spring. [also V that, V wh-]
- gall: rude behaviour showing a lack of respect that is surprising because the person doing it is not embarrassed.
- quirk : (n) 1- an aspect of sb’s personality or behaviour that is a little strange: Everyone has their own little quirks and mannerisms. • his quirks of humour / taste. 2- a strange thing that happens, especially accidentally: By a strange quirk of fate they had booked into the same hotel. • an unpredictable quirk of history. quirky (adj): a quirky sense of humour
- retort: to reply quickly to a comment, in an angry, offended or humorous way.
- retrieve: 1- ~ sth (from sb/sth) (formal) to bring or get sth back, especially from a place where it should not be.
- spear: a weapon with a long wooden handle and a sharp metal point used for fighting, hunting and fishing in the past.
- teller: 1- a person whose job is to receive and pay out money in a bank; 2- a machine that does this automatically. 3- a person whose job is to count votes, especially in a parliament.
- wired:1- connected to a system of computers: Many colleges now have high-tech libraries and wired dormitories.
posted by Marcelo Maciel de Almeida at 6:39 PM
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